While SEOs can provide clients with
valuable services, some unethical SEOs have given the industry a black eye
through their overly aggressive marketing efforts and their attempts to
manipulate search engine results in unfair ways. Practices that violate our
guidelines may result in a negative adjustment of your site's presence in
Google, or even the removal of your site from our index. Here are some things
to consider:
One common scam is the creation of
"shadow" domains that funnel users to a site by using deceptive
redirects. These shadow domains often will be owned by the SEO who claims to be
working on a client's behalf. However, if the relationship sours, the SEO may
point the domain to a different site, or even to a competitor's domain. If that
happens, the client has paid to develop a competing site owned entirely by the
SEO.
Another illicit practice is to place
"doorway" pages loaded with keywords on the client's site somewhere.
The SEO promises this will make the page more relevant for more queries. This
is inherently false since individual pages are rarely relevant for a wide range
of keywords. More insidious, however, is that these doorway pages often contain
hidden links to the SEO's other clients as well. Such doorway pages drain away
the link popularity of a site and route it to the SEO and its other clients,
which may include sites with unsavory or illegal content.
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